Who are we?

Elume is a global brand and growth strategy consultancy, sharply focused on growing a brand's relevance in culture and community — and driving revenue with target consumers as a result.

Where are you based out of?

We are proudly based out of sunny Los Angeles, CA.

What do you do?

We offer growth strategy services at the intersection of consumer, culture and communities.

We provide the following services: Brand Positioning and Brand Strategy, Go-to-Market Strategy, Consumer Targeting and Segmentation, Consumer Journey, Consumer Research, Insights and Analysis, Consumer Flywheel, Creative Ideation, Omni-channel Experiences, and Experience Design.

Who are your leaders?

Eunice Shin (Founder and CEO)

Eunice is a trusted partner to senior leaders, championing their success to win with their customers, as well as within their organizations.

After nearly 30 years of consulting across technology and consumer brands, Eunice still finds passion and excitement to deliver market-moving changes for her clients. With an endless supply of curiosity, Eunice is always learning, leaning into how to do things better.

In that spirit, Eunice founded The Elume Group in 2024. To bring clarity and light to her clients in complex challenges and markets—but without the unnecessary baggage of traditional consulting firms, keeping only the impact and value of talented consultants. Eunice is committed to excellence and raising the bar with every single client and project Elume takes on. Eunice has earned the trust of global market leaders, relied on to take on some of their hardest growth challenges, over and over again.

Eunice lives in Los Angeles and loves everything about her home. The people, the food, the sports! From growing up in the valley, meeting her to-be husband in the 7th grade, attending UCLA, raising her family and now to being a business owner—her roots in LA run deep. Though she loves to travel the world for work and play, there is nothing like the waft of home arriving at LAX.

With her life ambition to always be cool in her 3 Gen Z daughters’ eyes, Eunice has built a career to hopefully achieve a part of that.

And Go Bruins!

Abbey Slobodin (Director Marketing Strategy)

Abbey is a strategic marketer with deep expertise translating consumer research into compelling positioning, messaging, and go-to-market activations across diverse industries.

Abbey is a specialist in insight-driven storytelling, helping brands drive customer relevance and commercial impact. Her background is shaped by client-side experience at Food & Wine, Travel + Leisure, People, and American Express, and leading consulting engagements for emerging brands, growth-stage brands, and Fortune 500 brands - generating marketing excellence through the consumer journey.

Abbey holds a Masters in Strategic Marketing and Communications from Gabelli School of Business at Fordham University and a BA in Creative Writing from Bucknell University. As a born and bred New Yorker, but now living in LA, Abbey consistently finds herself on either coast - soaking up the sunshine of the west and the can't-be-beat pizza and bagels of the east.